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Produced by Tonchidot Japan and hosted on YouTube.
Program Description: (150-250 words)
Thanks to a new, hi-tech Augmented Reality (AR) application known as the Sekai Camera, visitors of the Cite des Sciences & de l’Industrie could enjoy an innovative, highly interactive way to explore the “Ma Terre Premiere Pour Construire Demain” exhibition. Every Wednesday, Saturday, Sunday and school vacation, visitors could borrow an iPhone with the Sekai Camera app from the museum. When visitors held their iPhones up while touring the exhibition, they were be able to see floating “AirTags,” or little virtual clouds. When touched, an AirTag displays the particular content associated with it. With this app, visitors could access a wealth of museum media in the palm of their hands, including everything from photos, information, and poems, to videos with commentary in French and French sign language.
Visitors could even make their own virtual mark on the exhibition by creating and contributing AirTags for the exhibition during their visit. They could take photos of the artifacts or exhibition areas, add their own commentary to the photos, and post them as AirTags. They could also record audio messages and post these as AirTags. Once posted, these AirTags were immediately discoverable by other visitors. As stated by Tonchidot, the company who developed this application, “Sekai Camera turns the museum into a ‘living’ internet environment” and “the world becomes ‘clickable’” (http://www.cite-sciences.fr/english/ala_cite/exhibitions/ma-terre-premiere/mobilexpo/sekai.php).
Firsthand or secondary review/critique: (150-250 words)
I have never used this technlogy myself, but I would love to try it! This app seems like a great way for a museum to provide access to exhibition content they would not have the space to display in the real world, and link visitors to media that enhances their understanding and enjoyment of exhibitions. Another cool feature of Sekai Camera is "Air Pocket", a bookmarking tool that allows users to save and look at AirTags even when they are not in the location where they were created. The Sekai Camera has addressed the problem of AirTag over-crowding by making AirTags searchable by type, location, and time using the "Air Filter" tool. The biggest challenge for museums adopting this technology appears to be the initial creation, selection, and incorporation of their digital content into Sekai Camera.
What makes Sekai Camera truly special is its capability for users to contribute to and shape the same virtual museum world in real-time, meaning that the content offered can continually evolve without additional labor from museum staff. By allowing visitors a virtual environment in which they can take pictures of the museum and of artifacts that may intrigue or awe them, publish their reactions and opinions, and contribute to exhibition content, this technology combines into one application the personal, thoughtful, active, and social museum experiences visitors seek. The Sekai Camera appears to be an impressive gateway to rich museum and user-generated content, interactive experiences, and a uniquely modern museum visit.
Technologies incorporated:
Augmented reality, geotagging, iPhone mobile technology, and digital audio, video, images and information
Internally or externally produced:
Externally and internally. App developed by Tonchidot of Japan and delivered with the support of Bouygues Telecom. Content produced by museum staff and visitors.
Entry Contributor and Date: Caitlin Markey, 3/09/2011
Related projects:Museum of London's StreetMuseum app:
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